appealing to the population

Stumbled on this video.
In theme with my last post on breast cancer, this is a great way to catch attention and motivate women. I think using social media to really expose underlying issues and raise awareness is the new stream of public health promotion - especially when targeting the younger generations.



Even if the number of self-checks don't increase, I think it will become one of those "viral" videos or at the least catch attention... which is what it was meant to do in the first place.
Innovative idea.
What do you think?